Dutch Flower Line
Corporate Identity

Dutch Flower Line is a New York City based wholesale flower market established in 1985. From the ever changing in-store floral display, to their endless worldwide pursuit for floral trends, Dutch Flower Line wants to share their passion for flowers with their audience.

DFL stands for craftsmanship, and achieving a “new high standard” of excellence in flowers. Skybox therefor intended to create a crisp, aesthetic identity to match both the craftsmanship and the heritage of DFL. This was translated to solid, strong dynamic graphic elements, which we use to present content in an appealing way. All this with the use of strong flourished photographs.

This resulted in an identity and award winning online presence with smooth elements. Strong, aesthetic and Dutch influenced.