Soyuz Coffee Roasting Brand Identity + Packaging + Webshop

PREFACE

Soyuz Coffee is a people united by their love for excellent coffee and an unquenchable thirst for new discoveries. Soyuz Coffee is a russian specialty coffee roaster. Their main rule is a careful and respectful attitude to grain, which is a great honor and responsibility for them to work with.

SOYUZ COFFEE ROAST GRAIN ACCORDING TO INDIVIDUAL PROFILES ON MODERN EQUIPMENT WITH AN IMPECCABLE REPUTATION. GREAT COFFEE AT A FAIR PRICE SHOULD BE READILY AVAILABLE, WHETHER IN A STORE NEAR YOUR HOME OR ONLINE. THIS IS WHAT WE WORK FOR EVERY DAY. SOYUZ COFFEE WANT TO ACQUAINT COFFEE AND COFFEE LOVERS IN RUSSIA WITH THE BEST COFFEE LOTS IN THE WORLD, WHICH WE HAVE CHOSEN NOT ONLY FOR THEIR EXCELLENT TASTE, BUT ALSO FOR THE FACT THAT THIS TASTE VERY VIVIDLY REPRESENTS DIFFERENT COUNTRIES AND REGIONS OF GROWTH.

DELIVERABLES
CORPORATE IDENTITY
WEBSITE / WEBSHOP

SERVICES
BRAND ASSETS
ART DIRECTION
WEB DESIGN
CREATIVE DEVELOPMENT

OBJECTIVE

Create an identity that presents Soyuz Coffee Roasting as the forward-thinking, high-quality pursuing, internationally operating coffee producer that it is.

SOLUTION

Our approach characterized itself in this as a phased one. First of all, it was important to understand which preconditions apply to the corporate brand. In addition, we specifically made the Soyuz’ proposition our “own”. Subsequently, own brand values were created for Soyuz Coffee Roasting with which the strategic framework was determined in order to tart up the creative work with the right focus.

IDENTITY
FRAMEWORK

BRAND ASSET - PHOTOGRAPHY

Photography is an important part with which within a palette, resources can be expressed of its own brand character. On behalf of Soyuz Coffee Roasting, we have established regulations for this purpose in order to achieve the desirable ‘individuality’ in visual language, one that also ties in with the other corporate identity elements.

FRAMEWORK - BRAND ASSETS
LOGO
MONOGRAM - DEVICE
BRAND ELEMENT
COLOUR PALETTE
TYPOGRAPHY
PHOTOGRAPHY